If You're So Smart, Why Aren't You Happy? eBook
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About the book
Collection
n.c
Publication date
2016-04-28
Pages
352 pages
Print ISBN
9781785040412
Language
English
Ebook informations
EAN EPUB
9781473528840
Price
£3.99
Compatibility

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About author(s)


Rag Raghunathan is Associate Professor at the University of Texas McCombs School of Business, and one of the most popular bloggers for Psychology Today. He studies theories from psychology, behavioural sciences, decision theory and marketing to explain consumer behaviour. His work has been published in most of the top marketing journals in his field and he is cited in the New York Times and many other popular media.

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