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Modern-Day Vikings

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Modern-Day Vikings

A Pracical Guide to Interacting with the Swedes

Christina Johansson Robinowitz

John Murray Business
Publication date : 2011-01-11

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Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social. True to its title, Modern-Day Vikings traces some of Sweden’s most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden’s famous “cradle-to-grave” social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.

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About the book

Author

Christina Johansson Robinowitz

Imprint

John Murray Business

Collection

n.c

Publication date

2011-01-11

Pages

216 pages

Print ISBN

9781877864889

Language

English

Ebook informations

EAN EPUB

9781473644038

Price

£3.99

Copy count 0

Print count 0

File size 1884 Ko

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About author(s)

Christina Johansson Robinowitz

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