The Influence of Culture and Personality on Customer Satisfaction...
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The Influence of Culture and Personality on Customer Satisfaction

An Empirical Analysis across Countries

Franziska Krüger


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Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

About the book
Author
Franziska  Krüger
Imprint
Springer Gabler
Collection
International Management Studies
Publication date
2016-02-23
Pages
208 pages
Print ISBN
9783658125561
Language
English
Ebook informations
EAN PDF
9783658125578
Price
£44.99
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Copy count 2
Print count 20
File size 2816 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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Defaut-Illustration Franziska Krüger

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