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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress

Colin L. Campbell

Springer
Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publication date : 2017-01-11

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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of thefield. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.?

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About the book

Author

Colin L. Campbell

Imprint

Springer

Collection

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Publication date

2017-01-11

Pages

953 pages

Print ISBN

9783319500065

Language

English

Ebook informations

EAN PDF

9783319500089

Price

£179.50

Copy count 9

Print count 95

File size 31969 Ko

Informations accessibility

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About author(s)

Colin L. Campbell

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