All ebooks by Colin L. Campbell in PDF
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All ebooks by Colin L. Campbell in PDF


2  Book(s)
Download this eBook The Customer is NOT Always Right? Marketing Orientations  in a Dynamic Business World
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World


Colin L. Campbell


This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on...

Publication date: 2017-01-11
Format: PDF
Publisher: Springer
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£179,50
Download this eBook Marketing in Transition: Scarcity, Globalism, & Sustainability
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Marketing in Transition: Scarcity, Globalism, & Sustainability


Colin L. Campbell


This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and...

Publication date: 2015-06-03
Format: PDF
Publisher: Springer
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£89,50

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