Home Home >
Reference >
Business & economics >
Advertising Confluence

Advertising Confluence

Transitioning Marketing Communications into Social Movements

A. Arora, S. Bacouël-Jentjens

Palgrave Pivot
Collection: International Marketing and Management Research
Publication date : 2014-12-15

Voir les informations d'accessibilité

Add to basket

£44,99

Download | LCP DRM 🛈 Adobe DRM 🛈

Add to my wish list

Louise Reader

Read on Louise Reader App.

Get £6.75 by recommending this book

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.

About the book

Author

A. Arora , S. Bacouël-Jentjens

Imprint

Palgrave Pivot

Collection

International Marketing and Management Research

Publication date

2014-12-15

Pages

122 pages

Print ISBN

9781137492241

Language

English

Ebook informations

EAN PDF

9781137492265

Price

£44.99

Copy count 1

Print count 12

File size 1024 Ko

Informations accessibility

Compatibility

To check the compatibility with your devices,
see help page

About author(s)

A. Arora

S. Bacouël-Jentjens

You may also be interested in...