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All ebooks in the collection "International Marketing and Management Research" - Palgrave Pivot


5  Book(s)
Download this eBook Sustainable Innovation
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Sustainable Innovation


Anshu Saxena Arora , Amit Arora , Sabine Bacouel-Jentjens , Mohamad Sepehri


In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well...

Publication date: 2019-11-25
Format: PDF, ePub
Publisher: Palgrave Pivot
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£54,99
Download this eBook Global Business Value Innovations
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Global Business Value Innovations


Anshu Saxena Arora , Sabine Bacouel-Jentjens , Jennifer J. Edmonds


This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy,...

Publication date: 2018-05-02
Format: PDF, ePub
Publisher: Palgrave Pivot
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£44,99
Download this eBook Advertising Confluence
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Advertising Confluence


A. Arora , S. Bacouël-Jentjens


Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative...

Publication date: 2014-12-15
Format: PDF
Publisher: Palgrave Pivot
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£44,99
Download this eBook Global Business Transcendence
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Global Business Transcendence


A. Arora , J. Mcintyre


Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all...

Publication date: 2014-04-11
Format: PDF
Publisher: Palgrave Pivot
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£44,99
Download this eBook International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines


A. Arora


International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As...

Publication date: 2013-07-26
Format: PDF
Publisher: Palgrave Pivot
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£44,99

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