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Lessons from the Derek Trotter School of Business (and life)
Louise Reader
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Au Revois!The name’s Trotter, Derek Trotter, and the world of business is my speciality. When it comes to the art of closing deals I’ve been around the track more times than a lurcher. Not only have I been there, done it and bought the t-shirt, I’ve gone back round to do it again, printed my ownt-shirts, knocked ‘em out at ridiculously low prices and cut the competition out of the market. But the commodities game ain’t all champagne and skittles. It’s a rocky road full of potholes, speed cameras, people who don’t indicate, mouthy cyclists, and all sorts of obstacles designed to get on your tits. You Know It Makes Sense is the definitive business guide, designed pacifically to help steer you in the right direction. Packed full of insider knowledge, tips and warnings, think of it as your personal stat-nav on the corporate highway. And whether you’re a Director, middle management, a junior staff hotshot, or the one that fetches the sandwiches, it will help you get to where you’re going.
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Standing at a modest, but no less commanding, 5’3 inches, Derek ‘Del Boy’ Trotter is the living embodiment of the underdog made good. From humble beginnings as an unlicensed market trader, he went on to form Trotters Independent Trading Co and achieve his lifelong dream of becoming a millionaire.The man behind groundbreaking business ventures such as Peckham Spring mineral water, the Inframax deep-healing handheld massager and the Trotter Crash Turban (case pending), his mind is a veritable cesspit of entrepreneurial know how.Now semi-retired and an avid philanthropist, Derek lives in Peckham with his significant other Raquel.
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