All ebooks in the collection "Applied Marketing Science / Angewandte Marketingforschung" - Springer Gabler

1 Book(s)


Add to my wish list The Creation of the Extraordinary Hannes Gurzki Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about... Publication date: 2020-02-20 Format: PDF Publisher: Springer Gabler Collection: Applied Marketing Science / Angewandte Marketingforschung Add to basket £44,99

Add to my wish list

The Creation of the Extraordinary

Hannes Gurzki

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about...

Publication date: 2020-02-20

Format: PDF

Publisher: Springer Gabler

Collection: Applied Marketing Science / Angewandte Marketingforschung

Add to basket

£44,99

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