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In a world saturated with online job postings, your network remains your best asset. This concise book from Five Minutes' BUSINESS ESSENTIEL series demonstrates that more than a third of hires are sealed thanks to connections and that meeting in person stimulates...
How can you turn a points program into a real growth lever ? The Secrets of Customer Loyalty reveals why 92 % of consumers are members of at least one loyalty program and how companies that invest in personalisation achieve margin gains of around 3 %. Drawing on recent...
Every year hundreds of thousands of French people embark on the entrepreneurial adventure, driven by enthusiasm and the desire to change the world. Yet one in two companies disappears before its fifth year. Drawing on the most recent studies (2024-2025), this mini book...
Why do a simple tumbler or a prebiotic soda trigger queues, memes and billions of views ? This concise book in the BUSINESS ESSENTIEL collection by Five Minutes decodes the psychological, cultural and strategic forces that turn a product into a global sensation. Drawing...
The meteoric rise of generative models and conversational agents has sparked a fear : could artificial intelligence replace the entrepreneur ? In this mini book from the BUSINESS ESSENTIEL collection published by Five Minutes, the author shows that this fear is rooted...
The Era of Ethical Business : revolution or passing trend ? explores the forces that are transforming commerce in depth. Stricter regulations (CSRD, CSDDD, the Green Claims Directive), growing expectations from consumers and investors, and the rise of responsible...
This mini book in the BUSINESS ESSENTIEL collection published by Five Minutes offers a sharp analysis of the spectacular rise of freelancing and its impact on work organisation. Data from 2024-2025 show that almost one in three knowledge workers now operates...
In a climate where fund raising rounds are slowing, understanding the new rules is essential for entrepreneurs. This mini book dissects the 2024 2025 trends, from the 35 % drop in funds raised in France to the concentration of investment in AI, fintech and greentech....
Consumers buy with their emotions long before they rationalise their choices, and around 90 % of purchase decisions are said to occur subconsciously. Against this backdrop, The Impact of Neuroscience on Marketing shows how brain imaging, eye tracking and artificial...
This mini book, Consumer Psychology Explained Simply, concisely and authoritatively explores the hidden forces that drive our purchases. Between cognitive biases, social media influence, new digital practices (generative AI, voice search, social commerce),...
Most start ups disappear before they ever reach their audience. In Why Do Some Start Ups Explode While Others Fail ? the author unpacks the latest statistics and real world experiences to identify why ventures collapse and which levers drive success. You'll learn that...
What if a story-sharper than data and louder than ads-could add zeros to your bottom line ? The Importance of Storytelling in Business (collection Business Essentials) reveals how storytelling, business, marketing, brand, emotion, customer, sales, strategy, narrative...
How do you transform a brand into a legend ? Discover the keys to exceptional longevity !In an ultra-competitive market, building a recognizable brand is challenging-but ensuring its longevity is a true strategic feat. This essential guide reveals how to secure your...
Are you ready to turn uncertainty into opportunity in under five minutes ? In Secrets des entrepreneurs à succès - Business Essentiel series from FIVE MINUTES - you'll uncover the proven formula that propels business creators toward lasting success. This lightning-fast...
En un mundo saturado de ofertas de empleo en línea, su red sigue siendo su mejor activo. Este mini libro de la colección BUSINESS ESSENTIEL de Five Minutes demuestra que más de un tercio de las contrataciones se cierran gracias a las relaciones y que las reuniones en...
Dans un monde où les offres se multiplient en ligne, votre réseau reste votre meilleur atout. Ce mini livre, publié par Five Minutes dans la collection BUSINESS ESSENTIEL, démontre que plus d'un tiers des embauches se concluent grâce aux relations et que les rencontres...
Attention, ce contenu est en langue arabe.Dans un monde où les offres se multiplient en ligne, votre réseau reste votre meilleur atout. Ce mini livre, publié par Five Minutes dans la collection BUSINESS ESSENTIEL, démontre que plus d'un tiers des embauches se concluent...
¿Cómo transformar un programa de puntos en un auténtico motor de crecimiento ? Los secretos de la fidelización del cliente revela por qué el 92 % de los consumidores pertenece al menos a un programa de fidelidad y cómo las empresas que apuestan por la personalización...
Comment transformer un programme de points en un véritable levier de croissance ? Dans Les secrets de la fidélisation client, découvrez pourquoi 92 % des consommateurs sont membres d'au moins un programme de fidélité et comment les entreprises qui misent sur la...
Attention, ce contenu est en langue arabe.Comment transformer un programme de points en un véritable levier de croissance ? Dans Les secrets de la fidélisation client, découvrez pourquoi 92 % des consommateurs sont membres d'au moins un programme de fidélité et comment...
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