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All ebooks in the collection "Marketing and Communication in Higher Education" - Palgrave Macmillan


5  Book(s)
Download this eBook The College Textbook Publishing Industry in the U.S. 2000-2022
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The College Textbook Publishing Industry in the U.S. 2000-2022


Albert N. Greco


This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a...

Publication date: 2023-05-17
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£34,99
Download this eBook The Marketisation of Higher Education
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The Marketisation of Higher Education


John D. Branch , Bryan Christiansen


This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which...

Publication date: 2021-05-03
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£139,50
Download this eBook International Student Mobility and Access to Higher Education
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International Student Mobility and Access to Higher Education


Paul M. Capobianco , Paul M.W. Hackett , Edna Rabenu , Or Shkoler


This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and...

Publication date: 2020-04-01
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£44,99
Download this eBook Rating Professors Online
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Rating Professors Online


Pamela Leong


This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and...

Publication date: 2020-02-07
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£44,99
Download this eBook Understanding Branding in Higher Education
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Understanding Branding in Higher Education


Anthony Lowrie


This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of...

Publication date: 2017-10-25
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£109,50

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