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All ebooks in the collection "Palgrave Studies in Practice: Global Fashion Brand Management " - Palgrave Pivot


5  Book(s)
Download this eBook The Artification of Luxury Fashion Brands
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The Artification of Luxury Fashion Brands


Marta Massi , Alex Turrini


Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies,...

Publication date: 2020-06-18
Format: PDF, ePub
Publisher: Palgrave Pivot
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£54,99
Download this eBook Process Innovation in the Global Fashion Industry
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Process Innovation in the Global Fashion Industry


Elena Cedrola , Byoungho Ellie Jin


Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.  This book provides a comprehensive examination of...

Publication date: 2019-03-28
Format: PDF, ePub
Publisher: Palgrave Pivot
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£54,99
Download this eBook Product Innovation in the Global Fashion Industry
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Product Innovation in the Global Fashion Industry


Elena Cedrola , Byoungho Jin


As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to...

Publication date: 2017-11-27
Format: PDF, ePub
Publisher: Palgrave Pivot
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£54,99
Download this eBook Fashion Branding and Communication
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Fashion Branding and Communication


Elena Cedrola , Byoungho Jin


This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is...

Publication date: 2017-04-26
Format: PDF, ePub
Publisher: Palgrave Pivot
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£54,99
Download this eBook Fashion Brand Internationalization
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Fashion Brand Internationalization


Elena Cedrola , Byoungho Jin


The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes...

Publication date: 2016-06-28
Format: ePub
Publisher: Palgrave Pivot
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£54,99

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