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All ebooks in the collection "SpringerBriefs in Business" - Springer


121  Book(s)
Download this eBook Innovative Advisory Services in the Virtual World
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Innovative Advisory Services in the Virtual World


Manning Li , Jihong Liu


How to effectively design and deliver virtual advisory services can be a mystery to many public and private organisations. This study examines the interesting phenomenon of providing virtual advisors to assist users in accomplishing their tasks in the digital world....

Publication date: 2013-10-14
Format: ePub
Publisher: Springer
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Download this eBook Product Variety in Automotive Industry
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Product Variety in Automotive Industry


Marco Guerzoni


This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large...

Publication date: 2013-10-02
Format: ePub
Publisher: Springer
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Download this eBook Communities of Practice and Vintage Innovation
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Communities of Practice and Vintage Innovation


Francesco Schiavone


This book focuses on the notion of “vintage innovation” and its application in various old technology-based communities of practice. Some communities of practice resist and react to technological change by adopting new technological products (“vintage products”) that...

Publication date: 2013-09-25
Format: ePub
Publisher: Springer
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Download this eBook On China's Trade Surplus
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On China's Trade Surplus


Tao Yuan


China’s trade surplus is an essential question, but there are many popular misconceptions about it, a fact that prompted the creation of this book, On China's Trade Surplus. It will help readers to understand the manner in whichChina’s foreign trade andChina’s role in...

Publication date: 2013-07-19
Format: ePub
Publisher: Springer
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Download this eBook The Bubble Theory
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The Bubble Theory


Min Ding


?The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with...

Publication date: 2013-07-06
Format: ePub
Publisher: Springer
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Download this eBook Finance – Fundamental Problems and Solutions
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Finance – Fundamental Problems and Solutions


Zhiqiang Zhang


As indicated by the title, this book focuses on fundamental problems in finance: a logical dilemma in valuation, stock valuation methods/models, risk valuation, and optimal capital structure. It presents an innovative approach to logic and quantitative reasoning...

Publication date: 2013-06-13
Format: ePub
Publisher: Springer
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Download this eBook The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model


Kwang-Yong Shin


The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second,...

Publication date: 2013-06-04
Format: ePub
Publisher: Springer
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Download this eBook Transnational Marketing and Transnational Consumers
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Transnational Marketing and Transnational Consumers


Ibrahim Sirkeci


Transnational Marketing andTransnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the...

Publication date: 2013-05-17
Format: ePub
Publisher: Springer
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Download this eBook Vertical Price Coordination and Brand Care
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Vertical Price Coordination and Brand Care


Dieter Ahlert , Benjamin Schefer


Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with...

Publication date: 2013-04-03
Format: ePub
Publisher: Springer
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Download this eBook Strategy for Action – II
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Strategy for Action – II


Giorgio Gandellini , Alberto Pezzi , Daniela Venanzi


The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage,...

Publication date: 2013-01-26
Format: ePub
Publisher: Springer
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Download this eBook Management of Alliance Networks
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Management of Alliance Networks


Štefan Hittmár , Wlodzimierz Sroka


Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into...

Publication date: 2013-01-06
Format: ePub
Publisher: Springer
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Download this eBook The Co-creative Meeting
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The Co-creative Meeting


Markus Hauser , Hanna Mandl , Christoph Mandl


“Co-creative meetings” foster invention and innovation, and therefore enable innovative developmental processes in an organizational and inter-organizational context, including strategy development, product development, human resource development, R&D, and...

Publication date: 2012-12-14
Format: ePub
Publisher: Springer
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Download this eBook Family Firms
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Family Firms


Malin Brännback , Alan L. Carsrud


?This is the third in a series of casebooks on issues faced by families owning and managing a business. This volume focuses on the management of growth, decline, and transition in such firms. These cases are clustered together because family firms grow, decline, and...

Publication date: 2012-12-14
Format: PDF, ePub
Publisher: Springer
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Download this eBook Innovation Management in Knowledge Intensive Business Services in China
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Innovation Management in Knowledge Intensive Business Services in China


Shunzhong Liu


In a knowledge-based economy, the development of a particular type of services, knowledge intensive business services (KIBS), becomes one of the characteristic trends in economic evolution.Current research focuses mainly on service innovation in developed countries, but...

Publication date: 2012-11-29
Format: ePub
Publisher: Springer
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Download this eBook Options in Alliances
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Options in Alliances


Francesco Baldi


The real options-based conceptual framework for alliance-making presented here responds to the challenge of developing a new metrics for managing strategic partnerships in the face of uncertainty. Such a framework involves: mapping (and selecting one of) the various...

Publication date: 2012-11-29
Format: ePub
Publisher: Springer
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Download this eBook Real Options and Strategic Technology Venturing
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Real Options and Strategic Technology Venturing


Carayannis Elias G. , Caroline M. Sipp


This book seeks to answer “why, when and how are real options used in strategic technology venturing?”This work tests for the role of real options in decision making involving three types of firms in decreasing order of technology-dependence – technology-driven (TD)...

Publication date: 2012-11-19
Format: ePub
Publisher: Springer
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Download this eBook Rock and Roll Fantasy?
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Rock and Roll Fantasy?


Ronnie Phillips,


We are in an era where developments in both technology and musical style have coalesced to produce the greatest period of change in the music industry since the invention of recorded sound.  Globalization, the Internet, and digital technology are now opening up...

Publication date: 2012-11-19
Format: ePub
Publisher: Springer
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Download this eBook Private Equity Targets
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Private Equity Targets


Francesco Baldi


Economics of private equity (PE). Empirical evidence on Italian manufacturing firms resorting to internal equity only to finance investments with positive NPV. Normative framework providing guidelines on how their entrepreneurial model (governance, gearing, growth)...

Publication date: 2012-10-24
Format: ePub
Publisher: Springer
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£44,99
Download this eBook Transatlantic Science and Technology
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Transatlantic Science and Technology


Sabine E. Herlitschka


??????Major societal challenges of a global nature include climate change, efficient energy supply, environmental sustainability, and health care. Science & Technology Policy (S&T) policy is an essential contributor to dealing with these challenges; moreover,...

Publication date: 2012-08-09
Format: ePub
Publisher: Springer
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Download this eBook Approaching Business Models from an Economic Perspective
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Approaching Business Models from an Economic Perspective


Guiping Lin , Wei Wei , Wuxiang Zhu


Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business...

Publication date: 2012-08-09
Format: ePub
Publisher: Springer
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£49,99
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