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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising....
Successfully navigate through the ever-changing world of technology and ethics and reconcile system administration principles for separation of duty, account segmentation, administrative groups and data protection. As security breaches become more common, businesses...
As society evolves in the direction of innovation, digital influence, and rapid information delivery, workplaces must follow suit in order to remain relevant and engaging to modern employees. Bill Fox, a thought leader and author with decades of experience in the...
Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of...
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your...
In Software Project Estimation, author Dimitre Dimitrov extrapolates upon the most crucial steps in accurately and meaningfully forecasting the timeline and specs of promised deliverables to clients. A client’s positive experience with project delivery and...
At first glance, the skills required to work in the data science field appear to be self-explanatory. Do not be fooled. Impactful data science demands an interdisciplinary knowledge of business philosophy, project management, salesmanship, presentation, and more. In...
Ben is stuck. A development lead with a strong vision for how the intersection of development and operations at his office can be improved, he can’t help but feel overwhelmed and discouraged by common problems such as slow turnaround time, rushed and ineffective...
Conscious and unconscious bias, societal pressures, and discomfort with women’s ambition are issues that women are confronted with in any male-dominated setting, and tech is no exception. Statistically, women are a disproportionately small percentage of the technology...
Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company...
Know the details of each part of Scrum so you can understand the purpose each part serves in the framework. Many books describe the “what” part of Scrum, but few explain the “why." Every part of the Scrum framework is important. You need to know the purpose behind each...
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book...
Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed.In this book, author Adam...
Utilize this comprehensive guide in your organization to create a corporate incubator that protects innovative ideas from oppressive corporate processes and culture and gives those ideas the resources and environment they need to grow and have the best possible chance...
Use this study guide to prepare for the Project Management Professional (PMP) exam administered by the Project Management Institute (PMI).The revised third edition of the best-selling PMP in Depth, updated to the sixth edition of PMBOK, has a laser-sharp focus...
Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one...
Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and...
Use this study guide to prepare for the Certified Associate in Project Management (CAPM) exam, based on PMBOK's sixth edition, administered by the Project Management Institute (PMI).The revised and updated second edition of the best-selling CAPM in Depth has a...
Get ready to be an effective digital leader, influencer, disruptor, and catalyst for change in the digital world!As a leader you need to constantly evolve to achieve sustained success. The world is being transformed by Digital. The pace of change is constantly...
Implement Scrum or improve how Scrum works in your team or organization using this concise, sharp, and programmatic book. You will quickly learn what you need to know without getting confused with unnecessary details.What You'll LearnBecome familiar with Agile concepts...
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