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At the seventh European Workshop on Software Ecosystems, the research on software ecosystems and platforms proved to be advancing very well. Goal of this workshop is to: 1.bring together the software ecosystem and platform ecosystem research community from all over...
This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their...
Data is an asset that is available to virtually every organization on the planet, it is simply a set of facts and statistics, qualitative and quantitative variables collected together for reference ans alalysis.Data can be reffered to as the lifeblood of every...
The book »Strategic Product Management« is the introduction to the topic of Product Management according to Open Product Management Workflow. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the...
What is our intention with the book? Imparting knowledge and experience in step with actual practice and future trends to everybody concerned with housekeeping and managing procedures for housekeeping. Reading the book you will find answers to these questions: What is...
THE CUSTOMER EXPECTS MORE, it’s time to raise the bar and deliver a refreshed Customer Dialogue. Teach the complex, earn trust, see the customer, make it personalized and offer an instant learning journey. Provide micro-training in the moment, in the customer meeting....
There are many good Books about Entrepreneurship, classical Management and Lean Startup. But to be an awesome Entrepreneur it takes more than just Planning-Strategies or Management-Tools. Most important is the right Attitude and an Entrepreneur-Mindset. Even...
A Product Manager's Cookbook, is the excellent guide for strategic and technical product managers who aspire to be highly effective. The key themes address pragmatic solutions to challenges and issues in becoming an effective product manager. The book shows methods to...
This book is about your success in sales by using techniques and strategies from NLP and hypnosis. You will learn basic methods as well as sneaky, nifty tricks for experts. The 25 mental hacks herein will increase your skills and, even more important, your sales. And...
Dive into the worldwide 1st HubSpot Certification Guide to get HubSpot certified in only 8 days! Learn how to not only use the tool but also understand the Inbound Marketing terminology in this extensive summary. With two chapters each day, you will be able to pass the...
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant...
Few things are “more important to running a successful company than being able to reach wise, stable, and advantageous agreements” (Movius and Susskind 2009). Professionally prepared and executed negotiations can create a value of millions of Euros, a few imprudent...
The other day in Germany:The Key Account Manager John Smith is told by his boss to create a Key Account Plan for an important, strategic customer. Should he now quickly prepare a PowerPoint presentation and show it to his boss so he's satisfied? Is a Key Account Plan...
The book includes: - InsideThe Restaurant - Online Marketing Tips for Restaurants - Social Media Marketing for Restaurants - Starting Up - Branding & Image - Personality & People -The Science of Restaurant Growth - 4 Core Ways to Increase Restaurant Sales - 8...
The traditional sales professional is a thing of the past. Today, people are increasingly selling independently—be it a product, a service, or their own image. Everybody’s looking for a good deal. But how does it work? Different than you might think, says Stephan...
Companies frequently operate in an uncertain environment and many real life production planning problems imply volatility and stochastics of the customer demands. Thereby, the determination of the lot-sizes and the production periods significantly affects the...
This book is about the strategic building of technology ventures, either through self-creation or professional guidance in corporate accelerators. It outlines the Acceleration 2.0 framework, based on latest research concerning business acceleration, corporate venturing...
This book is a source for inspiration to managers and organization designers. It describes how internal structures of an organization can be designed to enable sustainable success in a constantly changing environment. The book helps the reader to understand how to do...
Visualisation, Presentation and Facilitation are working methods that play an increasingly important role in professional everyday life. This was the case in 1989, when this book was first published, and is more relevant now than ever. Since the first edition the author...
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a...
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