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The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual...
The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market.The flip side is that most advertisements and green branding originate from companies that still...
In this book, Lars Kommer, People & Culture professional and entrepreneur, humorously shares over 30 years of experience in global recruitment. As a successful HR consultant, he inspires companies to attract, retain and motivate employees with heart and mind. Practical...
This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses. This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit. What I...
This book addresses key issues during the creation of corporate strategy and M&A strategy by explaining how to define a complete and consistent strategy, use an all-encompassing scope for the strategy to avoid blind spots, include ecosystem and platform strategy, define...
There are amazing companies out there producing amazing technical products. Components, machines, services and systems that enable people to survive catastrophic diseases, reduce energy consumption, remove toxic emissions, simplify life at work, and many other things....
The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«. Note: the tools and templates, which are...
This book provides a framework and tools, for navigating with cultural intelligence in a Vietnamese business context. The book includes insights and knowledge about motivators and trust drivers, leading to successful leadership and collaboration in Vietnam. To support...
Today's organizations are more complex, more digital and more volatile than they were a hundred years ago. However, the tasks in management have hardly changed since then. Like conductors in an orchestra, managers are responsible for the corporate resonance chamber,...
TikTok has grown into a staple of the social mediascape. Brands are slightly unsettled but quickly won over by this new video-sharing platform, with more and more seeing the opportunity for influencer marketing tailored to a new audience. By offering creative "formats"...
There are countless books taking on the subject of the Elevator Pitch, that address that one sentence method that wakes up the interest and make the customer want to know more and more. But, the experienced networker and entrepreneur Daniel Kern knows from personal...
Business Concepts for Management Students and Practitioners
Strategic Management Business Cases for Practitioners and Management students
If you are an inventor or an entrepreneur with your eyes set on development or starting a business, then funding is a prime concern of yours. All the ideas in the world will not bring a pay check to your bank if you do not have the capital to evolve those ideas into a...
Do you want to control your own hours and take on the work You want to do? Maybe you have a passion for something and want to do only that. Well, a freelance business of your own might just be for you! But... it isn't as simple as choosing your own hours and the work...
Are you a HR Manager? Then you might not like this book. Why? Well... Industry 4.0 Digital transformation Disruptive Markets Change of Mindset Buzzwords over buzzwords describing nothing more than an enormous change throughout society and in working environment here in...
LinkedIn Marketing: How I Find TargetedLinkedIn Leads The TopLinkedIn Marketing Hacks LinkedIn: an online network of millions of experienced professionals from all over the world, representing different industries. A huge database of contacts that you need to tap in...
What do companies like Google, Uber, Trello, LinkedIN, Huawei, Flixbus or Holiday Check have in common? They all belong to the successful companies that use OKR profitably and for whom OKR makes an important contribution to their corporate success and goal...
Crowdfunding has been around for a long time, yet it is only recently that this versatile and amazing fundraising tool has become a household name. Businesses both big and small have learned that crowdfunding is one of the best and least risky ways to get a project off...
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