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In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction.Advocating for the importance of the human factor...
This textbook introduces the essential principles of financial accounting to non-accounting students, written for an international audience with global case studies and a suite of learning features.Using terminology which is compliant with International Financial...
WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingFINALIST: 2025 International Book Awards (IBA) -...
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth...
WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: StrategySHORTLISTED: Business Book Awards 2024 - Sales & MarketingBecoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel...
How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately drive performance?AI is now an integral part of being data-driven....
Navigate a continually evolving global risk landscape and react to new logistical challenges effectively with this vital guide on supply chain risk.Implementing robust supply chain strategies has never been so essential in today's everchanging world. From geo-political...
Armstrong's Handbook of Reward Management Practice is the essential guide to comprehending, developing and implementing effective reward strategies. This updated seventh edition incorporates the latest research and developments within reward management, including the...
This core textbook provides a practical, holistic introduction to systems thinking.Blending theory and practice, Systems Thinking for Business and Management reviews the fundamentals and includes a wide range of global cases and examples from business, showing how...
Whether it's a disagreement between colleagues, a dispute with management or large-scale industrial action, conflict at work is a perennial problem for organizations, their people and profits.The second edition of Managing Conflict shows HR professionals how to tackle...
Whether you are running a start-up or multinational organization, there is always scope to optimize your processes and reinvigorate your teams.In Tech-Led Culture, Duena Blomstrom highlights how you can discover the new innovations and technologies that can lead to...
There is a pressing need for a balanced account outlining what DeFi actually means for investors, banks and the finance industry. Why DeFi Matters cuts through the jargon and the hype to help people make more informed decisions in this space. It examines the evolution...
Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture.This new edition provides detailed insights on the need for company...
It's hard to know what specific opportunities, technologies or challenges the future will bring. If you want to overcome the uncertainties of tomorrow, it's essential that you build a future culture. The potential for success is limitless for businesses which develop a...
With employee wellbeing at the forefront, Wellbeing at Work is the succinct and practical guide to designing and implementing an effective strategy that will help reduce workplace stress and improve overall performance.This book not only explains the reasons to consider...
Doing good is no longer a luxury or a 'nice to have', it's a necessity.While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a...
WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you...
WINNER: 2024 International Book Awards - Business: CareersDISTINGUISHED FAVORITE: NYC Big Book Award 2024 - CareerDISTINGUISHED FAVORITE: Independent Press Award 2025 - Business: GeneralAssistants and administrators are the backbone of every organization. Discover how...
What is the metaverse? Will it really happen? How will it affect learning and development (L&D)? Where do I start?Learning and the Metaverse explains where the Metaverse came from, what it is, where it is going, debunks the myths and demystifies the jargon. It shows how...
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.To win, retailers today have to...
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