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FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and...
How can HR practitioners with little or no experience of analytics feel confident in their ability to find, analyse and use workforce data to make better business decisions? This book has the answers.An understanding of people analytics is a crucial skill for all HR...
What skills do I need to craft clear and effective coaching questions? How do I set goals for my clients?What do I need to be aware of when coaching with different personalities and facing mental health conditions? The Coach's Casebook answers these questions and...
WINNER: NYC Big Book Award 2024 - Sales & MarketingThe definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations...
People and Data is an innovative exploration of the relationship between non-data professionals and data in an organization's success, and why it is only when they work together that a business can unlock its full potential.This book explains how most companies are yet...
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED...
The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book,...
SHORTLISTED: Business Book Awards 2024 - Business Self-Development CategoryThere are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In The...
Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment...
The Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflects key developments and new career pathways in the profession.Business analysis helps organizations to develop an informed...
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to...
Neuroscience for Learning and Development provides L&D professionals the tools and ideas to design and deliver effective initiatives with knowledge of how our brains process information.Using the latest research and concepts, this book covers areas such as motivation,...
The key to retaining competitive advantage in a volatile business world is agility.The third edition ofThe Agile Organization shows how to develop capabilities across the organization to adapt.With helpful checklists, tips and advice, this is a practical blueprint to...
Data-gathering technology is more sophisticated than ever, as are the ethical standards for using this data. This second edition shows how to navigate this complex environment.Data Ethics provides a practical framework for the implementation of ethical principles into...
SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide...
FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-FictionBe Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.Data needs...
FINALIST: 2024 International Book Awards - Business: MotivationalFINALIST: Goody Business Book Award 2024 - Self-Help - Personal TransformationToo many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to...
How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling case for tackling...
Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school,...
From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector.It is difficult to understand the complexities and nuances of international business...
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