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WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing & Public RelationsWINNER: Readers'...
The noise and transparency created by the internet makes it harder to recruit the right people. This second edition will help you become the recruiter that candidates trust and want to talk to. The Robot-Proof Recruiter shows you how to use a human-first approach to...
Innovation is the key to making your business go the distance. Innovate or die they say. But where does innovation lie? The answer is in your people.Far from being the privilege of the unicorns of Silicon Valley, innovation isn't dependent on business model, structure...
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use...
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the...
This indispensable guide from leadership guru John Adair, will boost your confidence levels, inspire you and help you on your journey to becoming a leader of excellence.Acknowledged as a world expert, John Adair offers stimulating insights into recognizing and...
Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.The concept of value pricing is simple to understand but many...
Recognising the importance of diversity, belonging and equity is not enough. This book has the practical guidance needed to think differently and make true inclusion a reality.Edited by Stephen Frost, a leading voice in the Diversity, Equity and Inclusion (DEI) space,...
Thought leader John Adair provides the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions. This 5th edition now features even more practical exercises, useful templates, and top tips to provide a clear framework...
Modern supply chains are enjoying new opportunities for innovation and growth. Build competitive advantage, optimize cost and encourage ethical business practices with the process of strategic sourcing.Effective Strategic Sourcing brings together tools and techniques to...
SHORTLISTED: Business Book Awards 2023 - Business Self-DevelopmentFailure...we've all been there. In business and in life. Whether you've done it to yourself or have been negatively impacted by external situations, this book is a guide to building resilience and turning...
Many employees are looking for a mix of remote and office working. How can HR professionals adapt policies and practices to ensure hybrid working is effective for the workforce and the business?HR for Hybrid Working covers everything that people professionals need to...
SHORTLISTED: getAbstract International Book Awards 2023 - Learning Impact CategoryThe world is changing fast, but are you? Do you know where the skills gaps are in your organization? Do you know how to fill these gaps? Most importantly, can you make the necessary...
Change and uncertainty aren't going away. You can help your team navigate the storm and embrace them.In TheChange Mindset, leadership development expert Andy Craggs unpicks the main reasons why teams fail when it comes to dealing with change and navigating uncertainty....
Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.Candidate Experience discusses why talent acquisition is more than just...
Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help...
Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.Good data is central to information-based decision making. Increasing access to online survey software is allowing more...
How can learning initiatives contribute to employee and organizational success? This is a practical introduction to the principles of designing and delivering effective training and L&D programmes. Providing diagnostic tools, scenarios and case studies, Learning and...
Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.Bestselling author and business...
The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.It features updated material on recent legislation changes including...
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