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Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and...
A key textbook for understanding and managing sustainable supply chain transformation.Sustainable Supply Chain Transformation by Manish Shukla and Vickey Swami is a comprehensive textbook for postgraduate students studying supply chain management, logistics, operations...
Build a future-ready workforce that delivers strategic results and protects long-term business performance. The Strategic Workforce Planning Handbook is an executive guide for senior HR leaders and board-level decision makers who need to ensure their workforce is...
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project conception to...
How can supply chain leaders drive transformation and stay competitive in a technology-first world? Supply Chain Transformation by Michael Mowat is a strategic guide for senior supply chain professionals and global operations leaders responsible for implementing change...
Threats and disruptions to the operations of any organization can have major consequences. From IT disruptions, cyberattacks and third-party issues to serious fraud, conduct risks and geopolitical challenges, there are numerous issues that can impact the success of an...
Is your coaching approach building true inclusion, belonging and performance across your workforce? Diversity, Inclusion and Belonging in Coaching by Salma Shah is a strategic guide for senior leaders, executives and experienced coaches who want to embed equity and...
Sustainability in Tourism, Hospitality and Events provides undergraduate students with the theory and practical steps for actioning sustainable strategies.This textbook is ideal for undergraduates studying sustainability as part of their Tourism, Hospitality and Events...
Combining critical theory with real-world insights, this introductory-level textbook provides a modern, inclusive approach to the hospitality and tourism industry. As the industry rapidly evolves with significant shifts in demographics, technology and global...
How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and...
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.Applied Consumer Psychology is ideal for...
Looking for a clear, reliable guide to help you pass the Transport Manager CPC exam? The Transport Manager Certificate of Professional Competence (CPC) Study Guide by Michelle Scott and Jonathan Scott is a practical, exam-focused resource for individuals working toward...
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in...
Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including technological innovations and sustainability goals.Structured into...
Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career...
Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon...
Sustainable Tourism and Hospitality Management is a practical textbook to understand how travel businesses engage and comply with sustainable business practices including how to measure, monitor and report on sustainability initiatives.This textbook is ideal for...
How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public...
In a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less? A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads,...
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