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Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm.In this illustrated guide, style writer Josh Sims explores the rise of the world's biggest sportswear company from its humble beginnings in Oregon to global fashion...
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and...
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and...
Is it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? The most ingenious and driven designers have found ways of making opportunities for...
Do you dream of a career that makes a difference? Are you ready to make the switch to more meaningful work or to take your passion project to the next level? InDo Good, Get Paid, Natalie Fee, environmental campaigner and founder of City to Sea, shares her experience of...
This straight-talking, fun book is aimed at fresh graduates planning a career in the creative industries. It gives them the tools to identify and navigate the right path. Filled with practical tips and exercises, and illustrated with 'how to' flow charts and diagrams,...
Grab your phone and your friends and start making fame-worthy content today!Get TikTok Famous Fast is a bite-sized guide to building your own empire on TikTok and using it as a launchpad for your personal brand and media career.Top TikTok stars and industry insiders...
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global...
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple techniques you can...
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges,...
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.This book explores the tips and techniques to...
Looking to live a life that goes beyond 'sustainability'? Welcome to the circular economy.But what it is exactly? Taking inspiration from nature, the circular economy is a series of interconnecting systems that make everyday life more sustainable. Plus, we can all be...
Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had – what would you do? How would you forge your own path...
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in...
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas....
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct...
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those...
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