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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple techniques you can...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct...
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.Using a series of exercises and illustrated examples of...
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