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Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and...
Understand the Middle East (since 1945)is an essential guide to one of the world's most turbulent regions. It examines the origins and development of the events which have dominated the headlines for the last six decades. Covering everything from religion and politics...
Teach Yourself - the world's leading learning brand - is relaunched in 2010 as a multi-platform experience that will keep you motivated to achieve your goals. Let our expert author guide you through this brand new edition, with personal insights, tips, energising...
This is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach the industry as a whole....
Improve Your Chess will help you to improve your technique and master your game. This lively new edition is written by William Hartston, an experienced chess player and daily columnist for the Independent. It is structured in 75 easy-to-follow lessons, clearly...
The ultimate user-friendly, comprehensive relaxation guide!Learn effective relaxation techniques with this complete guide to feeling good and beating stress. You will discover a wide range of different techniques, from muscle relaxation to visualization, from soothing...
Relax and Unwind with Yoga is designed to help you reap the full benefits of yoga for practical and emotional wellbeing by following a daily routine that doesn't require a huge amount of commitment. Ideal for the beginner with no previous experience, it outlines all the...
Bill Gates' famously bold prediction -- that one day, every home would have a computer -- is now, if anything, a huge understatement, with many households (and certainly most buisinesses, however small) boasting multiple machines.Written by a working PC technician, this...
This new book gives you everything you need to know to get into print. Whether you are seeking an agent or publisher, or have decided to self-publish, it gives you the background information, step-by-step guides and a unique selection of case studies from published...
Whether you are a budding magician wanting to discover the basics of modern magic or an experienced hobbyist wanting to develop further, this book will enable you to quickly and easily master extraordinary magic tricks and skills that will astound and enthrall your...
If you want to learn how to be an inspirational leader then this is the book for you! It is clearly written and enriched throughout with invaluable case studies, exercises and descriptions of how great leaders have made a difference. Coverage includes:·Setting a clear...
Write Winning Essays and Dissertations is an invaluable guide for anyone who wants to improve their assessed written work. Whether you are in desperate need of help or just want advice on improving your writing style, this book will prove useful throughout your academic...
This classic book is a straightforward introduction to linguistics which attempts to answer two fundamental questions: 'What is language?' and 'How does language work?' It outlines the scope of linguistics, explaining basic concepts and essential terminology with...
This book gives you everything you need to find, apply for and take part in any reality programme, quiz or talk show. It explains each type of show to you, but most importantly, gives you lots of practical advice from industry insiders on what to say in an application,...
Are you looking for a course in German written for the absolute beginner who has no experience of learning a foreign language? Get Started in German will give you the confidence to communicate in German. Now fully updated to make your language learning experience fun...
This book is a comprehensive introduction to the Sikh faith. Ideal for those with little knowledge of the religion, it will give you a clear understanding of what Sikh's believe, and how they practise their faith. Covering all aspects, from the history of Sikhism, to...
Nietzsche remains one of the most influential philosophers of our time and this book is the definite guide to his philosophy. Whether you're a philosophy student struggling with phrases like 'the superman' and 'the will to power', or whether you simply want to...
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