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The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to...
Beat Stress is a wholly practical guide to coping with stress, which draws on a mixture of CBT and NLP therapies, offering both long-term solutions and strategies to help you feel better now. It gives you a wide range of techniques that will successfully relax both body...
The Genius Program s much more than a set of diverting and engaging puzzles - it will enable you to out-think and outperform everyone you know, either at work, at home, or on the pitch. It combines despatches from the front-line of neuroscience, revealing the link...
Make Money From Freelance Writing takes you step by step through every avenue for making an income from professional writing. Covering everything from travel writing to writing self-help features and full-length book commissions, it also includes writing for new media...
Commissioning editors say good dialogue is one of the first things that make a book stand out from the crowd - and similarly, that clunky direct speech is one of the first things that will send a book straight from the slushpile to the rejections bin. But while many...
How to Reach Enlightenment offers practical strategies for those who are struggling to find an enlightened way of life, bringing straightforward self-help techniques to the world of spirituality. It shows you what enlightenment is before moving on to the various ways in...
Comprehensive and clear explanations of key grammar patterns and structures are reinforced and contextualized through authentic materials. You will not only learn how to construct grammar correctly, but when and where to use it so you sound natural and appropriate....
What is your mind? How is it related to your body?What is the effect of artificial intelligence and information technology? These and many other issues are explored in TEACH YOURSELF PHILOSOPHY OF MIND. - Investigate ideas about the mind, from ancient Greece to...
Break Into Writing For Television takes you from the very first line of the script through to becoming a regular writer for soaps and 'continuing dramas'. It starts with the basics of different types of script and production, and moves on to getting ideas, shaping...
Make Confident Decisions takes the very latest research in management science and sets out a step by step process for making major life changes. Unlike most titles on decision making, it looks not just at the process in a professional context but also helps you, in a...
This beginner's guide provides readers with the information they need to make informed decisions about frequently asked questions surrounding the existence of God - such as who is God and what do we mean when we say God? Key themes and ideas are presented clearly in...
This title is an introduction to the life and works of Mahatma Gandhi. It investigates: his background and the times he lived in, Britain's role in the history of India, the events leading up to the Salt March, his assassination and his legacy.
This useful guide introduces you to the great liberal philosopher. He was very much a liberal thinker and many of the issues that concerned him are still vital today. Chief among his works is the long essay ""On Liberty"", published in 1859, which remains a vivid...
This useful guide introduces the reader to the so-called 'father of modern philosophy' - Rene Descartes.
Vincent Van Gogh had a profound gift of communication, and he remains an icon of modern art to this day. This book will explore Van Gogh's life, influences, English connections, painting techniques, perceptions of Van Gogh and the continuing Van Gogh phenomenon.
Simone de Beauvoir was among the 20th century's most influential thinkers. She was a philosopher at the forefront of existentialism, a pioneering thinker on women and feminism in ""The Second Sex"", the writer of prize-winning fiction, an autobiographical writer and a...
This informative text explores: Chomsky's linguistic theory from the groundbreaking Syntactic Structures to the present day; his ideas on child language acquisition and what they all mean to us; his theory of the mind and how it led us to see ourselves as thinking...
This book is a complete guide to child development from birth to 16 years. Assuming no prior knowledge of the subject it will take you through all the perspectives on the subject, covering physical, cognitive, moral and behavioural aspects of a child's development. It...
Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to...
Open this book and you will - learn about Machiavelli's life - know his key works - explore the dark arts of politics - assess his influence
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