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The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising.The first and overriding principle of advertising is that it...
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor...
Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new...
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