All ebooks by A. Ben Oumlil in PDF
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All ebooks by A. Ben Oumlil in PDF


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Download this eBook Proceedings of the 1998 Multicultural Marketing Conference
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Proceedings of the 1998 Multicultural Marketing Conference

Jean-Charles Chebat , A. Ben Oumlil

?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on...

Publication date: 2015-05-19
Format: PDF
Publisher: Springer
Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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£129,50

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