All ebooks by A. M. Sakkthivel in PDF and EPUB
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All ebooks by A. M. Sakkthivel in PDF and EPUB


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Download this eBook Marketing Communications and Brand Development in Emerging Markets Volume II
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Marketing Communications and Brand Development in Emerging Markets Volume II


Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel


Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...

Publication date: 2022-05-24
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£139,50

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