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You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the...
Imagine your main business competitor building a world-class, satellite-equipped "war room" to secretly scope out and monitor your progress developing international ventures. Incredible?Imagine your classified product prototype mysteriously landing on the market under a...
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