All ebooks by Kusum L. Ailawadi in PDF and EPUB
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All ebooks by Kusum L. Ailawadi in PDF and EPUB


2  Book(s)
Download this eBook Getting Multi-Channel Distribution Right
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Getting Multi-Channel Distribution Right

Kusum L. Ailawadi , Paul W. Farris

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers...

Publication date: 2020-04-22
Format: PDF, ePub
Publisher: Wiley
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£36,91
Download this eBook Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It...

Publication date: 2017-06-22
Format: PDF, ePub
Publisher: Springer
Collection: Springer Proceedings in Business and Economics
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£89,50

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