All ebooks by Ajay K. Manrai in PDF
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All ebooks by Ajay K. Manrai in PDF


2  Book(s)
Download this eBook Proceedings of the 1997 World Marketing Congress
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Proceedings of the 1997 World Marketing Congress

Ajay K. Manrai , Samsinar Md Sidin

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various...

Publication date: 2015-06-25
Format: PDF
Publisher: Springer
Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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£129,50
Download this eBook Global Perspectives in Marketing for the 21st Century
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Global Perspectives in Marketing for the 21st Century

Ajay K. Manrai , H. Lee Meadow

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a...

Publication date: 2015-06-09
Format: PDF
Publisher: Springer
Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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£129,50

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