All ebooks by Akira Shimizu in PDF and EPUB
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All ebooks by Akira Shimizu in PDF and EPUB


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Download this eBook New Consumer Behavior Theories from Japan
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New Consumer Behavior Theories from Japan


Akira Shimizu


This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing...

Publication date: 2021-04-20
Format: PDF, ePub
Publisher: Springer
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£139,50

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