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This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to...
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.This period has witnessed tremendous economic, marketing, and technological growth including the migration from a...
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a...
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