All ebooks by Albert N. Greco in PDF and EPUB
Readzis program recommandation

All ebooks by Albert N. Greco in PDF and EPUB


3  Book(s)
Download this eBook Scholarly Publishing in the Humanities, 2000-2024
Add to my wish list

Scholarly Publishing in the Humanities, 2000-2024


Albert N. Greco


 This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to...

Publication date: 2024-08-16
Format: PDF, ePub
Publisher: Palgrave Macmillan
Add to basket
£36,91
Download this eBook The Strategic Marketing of Science, Technology, and Medical Journals
Add to my wish list

The Strategic Marketing of Science, Technology, and Medical Journals


Albert N. Greco


This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.This period has witnessed tremendous economic, marketing, and technological growth including the migration from a...

Publication date: 2023-06-30
Format: PDF, ePub
Publisher: Palgrave Macmillan
Add to basket
£39,99
Download this eBook The College Textbook Publishing Industry in the U.S. 2000-2022
Add to my wish list

The College Textbook Publishing Industry in the U.S. 2000-2022


Albert N. Greco


This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a...

Publication date: 2023-05-17
Format: PDF, ePub
Publisher: Palgrave Macmillan
Add to basket
£34,99

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés