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This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to...
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.This period has witnessed tremendous economic, marketing, and technological growth including the migration from a...
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the...
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