All ebooks by Albert N. Greco in PDF and EPUB
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All ebooks by Albert N. Greco in PDF and EPUB


3  Book(s)
Download this eBook Scholarly Publishing in the Humanities, 2000-2024
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Scholarly Publishing in the Humanities, 2000-2024


Albert N. Greco


 This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to...

Publication date: 2024-08-16
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£36,91
Download this eBook The Strategic Marketing of Science, Technology, and Medical Journals
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The Strategic Marketing of Science, Technology, and Medical Journals


Albert N. Greco


This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.This period has witnessed tremendous economic, marketing, and technological growth including the migration from a...

Publication date: 2023-06-30
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£39,99
Download this eBook The Business of Scholarly Publishing
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The Business of Scholarly Publishing


Albert N. Greco


The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the...

Publication date: 2020-03-31
Format: PDF, ePub
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£24,25

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