All ebooks by Alena Kusá in PDF and EPUB
Readzis program recommandation

All ebooks by Alena Kusá in PDF and EPUB


1  Book(s)
Download this eBook Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Add to my wish list

Retail Marketing Communication and the Consumer Behaviour of Selected Generations


Tomáš Fašiang , Daniela Kollárová , Alena Kusá


The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.The main part of the book deals with theoretical aspects...

Publication date: 2022-08-11
Format: PDF, ePub
Add to basket
£36,92

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés