All ebooks by Alexander Chernev in PDF and EPUB
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All ebooks by Alexander Chernev in PDF and EPUB


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Download this eBook Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Alexander Chernev , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide...

Publication date: 2018-05-29
Format: PDF, ePub
Publisher: Springer
Collection: Springer Proceedings in Business and Economics
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£89,50

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