All ebooks by Alexander Chernev in PDF and EPUB
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All ebooks by Alexander Chernev in PDF and EPUB


2  Book(s)
Download this eBook Kellogg on Marketing
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Kellogg on Marketing

Alexander Chernev , Philip Kotler

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics,...

Publication date: 2023-04-05
Format: PDF, ePub
Publisher: Wiley
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£28,47
Download this eBook Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Alexander Chernev , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide...

Publication date: 2018-05-29
Format: PDF, ePub
Publisher: Springer
Collection: Springer Proceedings in Business and Economics
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£89,50

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