All ebooks by Alhamzah Alnoor in PDF and EPUB

Artificial Neural Networks and Structural Equation Modeling

Alhamzah Alnoor , Azizul Hassan , Khaw Khai Wah

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated...