All ebooks by Andrea Bruns in PDF and EPUB
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All ebooks by Andrea Bruns in PDF and EPUB


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Download this eBook Complaint Management and Channel Choice
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Complaint Management and Channel Choice


Andrea Bruns , Stefan Garding


This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are...

Publication date: 2015-05-14
Format: PDF, ePub
Publisher: Springer
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£44,99

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