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This book explores the crucial role of “remembering” the fundamental purpose of firms’ existence especially in today’s context: Meeting individuals’ and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies...
This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain...
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as...
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