All ebooks by Andreas Luppold in PDF and EPUB
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All ebooks by Andreas Luppold in PDF and EPUB


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Download this eBook 33 Phenomena of Purchasing Decisions
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33 Phenomena of Purchasing Decisions


Andreas Luppold , Sebastian Oetzel


This book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confused by too much choice? Are we deceived by a decoy on the shelf? How well can we compare prices? How do hunger and caffeine influence our purchasing...

Publication date: 2024-08-29
Format: PDF, ePub
Publisher: Springer Gabler
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£58,01

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