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Reward and Punishment in Human Learning: Elements of a Behavior Theory provides a different approach to the study of reward and punishment, emphasizing what is learned when a response is rewarded and how does this differ from what is learned when a response is punished....
Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the...
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