All ebooks by Antoine Leboyer in PDF and EPUB

Building Routes to Customers

Antoine Leboyer , Jean-Claude Malraison , Peter Raulerson

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop...