All ebooks by Azza Frikha in PDF and EPUB

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Add to my wish list Measurement in Marketing Azza Frikha Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required... Publication date: 2019-10-24 Format: PDF, ePub Publisher: Wiley-ISTE PDF ePub Add to basket £146,59

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Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required...

Publication date: 2019-10-24

Format: PDF, ePub

Publisher: Wiley-ISTE

Add to basket

£146,59

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All ebooks by Azza Frikha in PDF and EPUB

Measurement in Marketing

Azza Frikha