All ebooks by Bang Nguyen in PDF and EPUB
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All ebooks by Bang Nguyen in PDF and EPUB


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Download this eBook Ethical and Social Marketing in Asia
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Ethical and Social Marketing in Asia


Bang Nguyen , Chris Rowley


There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a...

Publication date: 2015-02-16
Format: PDF, epub DRM-free
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£89,67

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