All ebooks by Charitha Harshani Perera in PDF and EPUB
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All ebooks by Charitha Harshani Perera in PDF and EPUB


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Download this eBook Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions


Rajkishore Nayak , Long Van Thang Nguyen , Charitha Harshani Perera


This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher  education  institutions  operate  in  a  strong  competitive  environment ...

Publication date: 2022-09-30
Format: PDF, ePub
Publisher: Springer
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£89,50

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