All ebooks by Jean-Charles Chebat in PDF
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All ebooks by Jean-Charles Chebat in PDF


2  Book(s)
Download this eBook Proceedings of the 1998 Multicultural Marketing Conference
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Proceedings of the 1998 Multicultural Marketing Conference


Jean-Charles Chebat , A. Ben Oumlil


?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on...

Publication date: 2015-05-19
Format: PDF
Publisher: Springer
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£129,50
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Stratégie du marketing


Jean-Charles Chebat , Georges-Maurice Hénault


L’une des clés du succès de l’entreprise, la stratégie de marketing représente un défi aussi bien pour les praticiens que pour les étudiants à qui cet ouvrage est destiné.

Publication date: 2011-04-22
Format: PDF DRM-free
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£1,99

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