All ebooks by Chris Hackley in PDF

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Add to my wish list Marketing in Context Chris Hackley , Chris Hackley The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and... Publication date: 2013-11-14 Format: PDF Publisher: Palgrave Macmillan Add to basket £49,99

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and...

Publication date: 2013-11-14

Format: PDF

Publisher: Palgrave Macmillan

Add to basket

£49,99

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All ebooks by Chris Hackley in PDF

Marketing in Context

Chris Hackley , Chris Hackley