All ebooks by Chris Malone in PDF and EPUB
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All ebooks by Chris Malone in PDF and EPUB


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Download this eBook The Human Brand
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The Human Brand


Susan T. Fiske , Chris Malone


Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable...

Publication date: 2013-09-10
Format: PDF, ePub
Publisher: Jossey-Bass
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£23,20

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