All ebooks by Christoph Kausch in PDF

1 Book(s)


Read sample Add to my wish list A Risk-Benefit Perspective on Early Customer Integration Christoph Kausch Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be... Publication date: 2007-08-02 Format: PDF Publisher: Physica Collection: Contributions to Management Science Add to basket £44,99

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A Risk-Benefit Perspective on Early Customer Integration

Christoph Kausch

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be...

Publication date: 2007-08-02

Format: PDF

Publisher: Physica

Collection: Contributions to Management Science

Add to basket

£44,99

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