All ebooks by Christopher B. O'Hara in EPUB
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All ebooks by Christopher B. O'Hara in EPUB


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Customer Data Platforms


Martin Kihn , Christopher B. O'hara


Master the hottest technology around to drive marketing success  Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a...

Publication date: 2020-11-05
Format: ePub
Publisher: Wiley
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£21,10

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